The story is told of a Winston Churchill commencement address in which he stood up, walked to the podium, addressed the graduates and their families and said only four words, “Never, never give up.” He then turned around, walked back to his chair and sat down. On that day, to that audience he was speaking to the right brain.
Persistence is a right-brained trait. Why? Because persistence is illogical. Remember, the left-brain is analytical. It breaks things down, analyzes them, and subjects everything to logic. Persistence is most often illogical. When all of the data says give up the right brain screams, in spite of logic, Never!
The right brain is the home of emotion. Emotions are the source of motivation. Passion is an emotion. Persistence is the result of passion. When you persist in the face of left-brain logic that implores you to quit then your motivation for that persistence is right-brained based passion.
So if you desire more right brain influence in your life determine to be more persistent. Attend to your emotions in driving your behavior rather than the facts. Don’t be foolish by ignoring logic and fact but don’t give up on things that matter to you simply because the analysis would suggest that you should give up. Heed the words of Sir Churchill, “Never, never give up!”