It happened! It had been anticipated for some time so it was really no surprise. Just as predicted computers are assuming more of our left-brain functions. A computer, Watson, is the best Jeopardy player in the world. A few years ago a Watson predecessor consistently defeated the best chess players in the world. With these events there is even more evidence that we are in the Right Brain Revolution.
Granted most people aren’t consciously aware of the relationship of Watson’s Jeopardy triumph to the Right Brain Revolution but in a subtle and largely unconscious way there has been a shift in the how we see the world. Computers from Watson to our cell phones are increasingly serving the function of the left-brain.
This Right Brain Revolution has been upon us for years. In our digital age no longer does our logical, data oriented left-brain distinguish us from one another. You may have a better left-brain than me but my computer is the equalizer. My average left-brain with my computer can compete with the best left-brained human on the planet.
To distinguish ourselves or our products and services we must intentionally use right brain functions. And we must appeal to the right brain impressions of others. The right brain is creative, joyful, emotional, empathic and relational. Our right brain knows what it wants when it sees it but often can’t describe it. Increasingly we must know how to “speak” the language of the right brain if we intend to succeed.
The Watson phenomenon is fascinating news but it is also more than that. It is a signal to us that the world is changing. Those who hear the news of Watson’s triumph as simply interesting will likely miss the point. Those who are intrigued with what it means for the future will understand the true significance of this development. The Right Brain Revolution has arrived!